
Raise a Spoon to the Iconic Cereals Bringing Joy to Breakfast Tables for Generations

Wheaties was invented in 1921 and originally named Washburn’s Whole Wheat Flakes. Officially launched in 1924, this 100-year-old brand continues to pioneer what it means to be a champion by recognizing athletes who are not only the best at their sports, but those who have broken barriers and made significant contributions to the world at large.
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The Cheerios brand saw a golden expansion in 1979 with the introduction of Honey Nut Cheerios. The cereal has been the national cereal bestseller since 2009.
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Crunchy, sweet, chocolate-peanut butter REESE’S PUFFS revolutionized breakfast time in 1994. For thirty years, the cereal made with real REESE’S PEANUT BUTTER has been bringing the flavor with collabs between artists, fashion designers, and more.











