The history of General Mills fruit snacks
The frenzy for fruit snacks begins
Research and development on the concept of fruit snacks started in 1975 in the desserts division at General Mills when a new fruit filling was being developed for a cake mix.
At the time, another company had a “fruit leather” product that General Mills used as a benchmark to develop a similar, but better, product.
Our version was tested and revised until it was ready to go into test markets in 1979.
You just might recognize the name – Fruit Roll-Ups!
Fruit Roll-Ups officially moved into the Betty Crocker division of the company in 1980 and was advertised as a nutritious and satisfying snack.
While fruit snacks debuted in the late 70s, there wasn’t a time quite like the 90s that saw a frenzy for these sweet, gummy morsels.
In the 90s, General Mills introduced a Fruit Roll-Up mascot: the Great Rolupo, a wizard who enticed kids to enjoy a rainbow of fruit flavors.
While Rolupo was only around until 1991, he left his mark by giving fans one of the most iconic fruit snack features: the peel-out shape.
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These shapes ranged from tic-tac-toe pieces to fan-favorite characters from TV and movies.
After the success of the peel-outs, the sweet snack continued to roll out more successful innovations, like hidden pictures and ever-hilarious stretchy faces.
Whatever your favorite flavor, the Fruit Roll-Ups of the 90s changed the snack game by finally making it “okay” for kids to play with their food.
In 1991, Fruit by the Foot joined Fruit Roll-Ups and other popular fruit snacks like Shark Bites.
But it was the 1992 arrival of Gushers that really caused a splash.
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These bite-sized flavor bombs had the surprise of a juicy liquid center that made them an instant hit.
Throughout the 90s, Gushers made its way into pop culture through partnerships with Jurassic Park, Nickelodeon, the Goosebumps series, and more.
One particularly memorable ad campaign from this decade featured kids eating Gushers and their heads transforming into pieces of fruit.
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Another fan-favorite from the 90s was the Fruit String Thing, which hit the market in 1994.
The long, string-like fruit chew came wrapped in different shapes on a small paper board. Kids would open the package to find a racetrack or a pair of sunglasses and then peel the snack off to create their own, or just eat it.
