Making the most of “Home for the Holidays”
Betty Crocker
Betty Crocker is ready to hype you up this baking season.
Why? Because you’re “Betty Flippin’ Crocker”!
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“Fans are looking to the brand as a mentor and a champion for what they’re creating and making,” says Stephanie Lensing, manager, Brand Experience, Betty Crocker. “That’s why we’re bringing this ‘you can do it attitude’ approach to our content... we believe anybody can be Betty Crocker.”
The brand is also shifting its content to help you through the pandemic.
BettyCrocker.com is featuring recipes focused on baking as therapy, ideas for baking with kids, and popular comfort foods like these easy, comforting casseroles you can make with whatever’s on hand.
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And Betty Crocker is here to help you take the stress out of planning a holiday meal with simple but delicious recipe ideas like freezer and crock pot meals and easy ingredient swaps to help you out in a pinch.
And through integrations with smart refrigerators and the Alexa app, the recipes will be accessible wherever and whenever you need them.
Pillsbury
Pillsbury has made it their mission to help deliver a holiday season that lets you enjoy the food you love while making memories at home.
