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A collection of General Mills products on a grey background.
FOOD

Kickstart Your Mornings with an Exciting New Breakfast Lineup for 2025

Explore eight new cereals and granolas hitting shelves now, crafted to make your breakfast full of flavor and fun!

Whether you're looking for a boost of protein to start your day, wholesome goodness or a playful addition to the breakfast table, there’s something for everyone. 

1. Cheerios Protein

Boxes of Cheerios Protein in Cinnamon and Strawberry flavors

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Get ready for playful breakfast fun with the first-ever Bluey Cereal! Inspired by the beloved cartoon duo, Bluey and Bingo, this lightly sweetened corn cereal is perfect for the whole family. Start your day with a smile and post breakfast Dance Mode!

3. Cheerios Oat Crunch Chocolate

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The newest addition to the Oat Crunch line adds a chocolatey twist! Cheerios Oat Crunch Chocolate combines sweetened multigrain cereal with whole grain oats, all lightly coated with cocoa for a fulfilling and flavorful start to your morning.

4. Chex Strawberry Vanilla

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The gluten-free cereal you know and love has a new flavor! Strawberry Vanilla Chex is crunchy with the subtle taste of satisfying strawberry and warm vanilla. This new flavor is as versatile as it is delicious—perfect with a splash of milk or as the base of your next Chex Party Mix.

5. Cinnamon Toast Crunch Strawberry

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The Cinnamon Toast Crunch flavor you didn’t know you were missing—introducing Cinnamon Toast Crunch Strawberry! The taste of strawberry meets signature Cinnadust for an unexpected pairing that is sure to delight your taste buds. Available exclusively at Walmart.

6. LOADED Cereal

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