Celebrating Betty Crocker: 104 Years of Cake Innovation
From pioneering the first cake mix to launching ready-to-spread frosting, Betty has consistently revolutionized the baking world. Join us in celebrating the queen of cakes and her delicious legacy!
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Betty Crocker developed the “Double Quick” method, a new process making cake mixing from scratch even easier.
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The first cake mix, Ginger Cake, was released.
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Party Cake Mix and Devil’s Food Cake Mix were released. During testing, home bakers asked if they would be able to add some of their own ingredients, like fresh eggs. The mixes were updated and released with instructions that called for fresh eggs.
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Yellow Cake Mix was introduced.
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Ready-to-spread frosting was introduced.
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SuperMoist Cake Mixes were introduced.
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Betty Crocker introduced Gluten Free Cake Mixes. Betty Crocker was the first nationally recognized brand to launch gluten-free mixes in traditional grocery stores.
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Decadent Supreme Cake Mixes were introduced. The Decadent Supreme mixes were considered a premium mix and included an additional feature not normally found in a standard box mix, such as a cinnamon pouch for the cinnamon swirl cake and chocolate mousse frosting for the chocolate cake.
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To celebrate Betty Crocker’s 100th birthday, home bakers were invited to submit their own recipe for the chance to be featured on the brand’s iconic red box.
